Keefe Group’s private-label E. Z. Digby’s candy line had become dated and needed to be freshened up. In the first concept I took the brand in a more modern direction with a clean, simple color band and simple shapes that echo the product inside. The other two looks evoke more traditional corner store candies that customers might reminisce about. The client loved the looks but never moved forward with updating the packaging.
ClientE. Z. Digby'sServicesArt Direction, Graphic Design, Production
