Brushy Creek is one of Keefe Group’s private-label line of food products. When the company introduced a new microwaveable breakfast bowl meal and wanted to get the word out, the creative team was asked to create a promotional kit. For my concept, I compared this new, hot breakfast bowl with boring, cold cereal and added a wrestling spin. Although the client moved forward with a more conservative concept, my design was called out for its originality.
ClientBrushy CreekServicesArt Direction, Graphic Design, Production
