Keefe Group’s bulk commissary supply catalog is a 300+ page document produced twice a year. Before I became project lead, the cover design was usually a group of products placed on a seasonal-colored background. I decided to retain the product grouping, but expanded the number of items and move them to the bottom quarter of the page. I then used the top portion to showcase a newly added product to each issue of the catalog. This seemingly small change helped grow sales for new products that the audience may have otherwise overlooked.
ClientKeefe GroupServicesArt Direction, Graphic Design, Production
