Keefe Group’s extensive Fresh Catch line of pouched seafood products was dated and ready for a new look. The clients requested that stylized, plated imagery be dropped from packaging designs in order to save on photography costs. For my concepts, I incorporated bold colors and simple illustrated silhouettes of the fish in each package. The clients loved the concept, but in the end found money to make the photoshoot work.
ClientFresh CatchServicesArt Direction, Graphic Design, Production
