When Courtesy Products wanted to refresh their in-room hotel coffee branding, I handled the package design. Because the client wanted to stand out from other coffee brands that would appear alongside theirs, I chose a bold orange color for the regular coffee and a vibrant green for the decaf. I used a classic serif font for the type and flavor callouts, and added a coffee bean illustration for good measure. The client loved it and so did the consumers … so much so that Courtesy went forward with retail sales using the same design.
ClientCourtesy ProductsServicesArt Direction, Graphic Design, Production
