Cactus Annie’s is a private-label brand of southwest-inspired crunchy snacks created for the corrections industry. The brand has a loyal following but was dated and ready for a new look. The client wanted to retain the original Cactus Annie character illustration but increase the visual distinction among the large product assortment. I applied a unique, bold color and background pattern to each variety, which clearly differentiated items while keeping a family look. I also created a striking new logotype to accompany the existing character illustration. The client was thrilled, shipping department staff increased their picking accuracy and the inmates loved Cactus Annie products even more.
ClientCactus Annie'sServicesArt Direction, Graphic Design, Production
